LinkedIn 101 How to make the most of LinkedIn and network to build a personal brand for a medical writer

LinkedIn 101: How to make the most of LinkedIn?

This is a mini-article in a series of posts that will discuss how you can build a distinct, personal brand.

How to make the most of LinkedIn?

Do you use LinkedIn to connect with other professionals? It is likely that you already do, considering that with 467 million users, LinkedIn is the world’s largest professional network. If you don’t, start now, as it is a great platform to stay up-to-date on brands, current affairs in the industry, and make useful connections. Whether you are creating a new account or if you already have a LinkedIn profile, here are some tips to help you make the most of your page.

  • Upload a professional photo for your profile picture
    • Profiles with professional headshots get 14x more profile views

Aaram A Kumar Award winning medical writer Excellent Medical Writer Medical Writing Expert

  • Write a descriptive headline
    • Use key words that effectively identify your expertise, focus, experience

Aaram A Kumar Excellent Medical Writer Scientific Writing Expert medical communications scientific writer

  • Include a summary
    • Summary is your virtual handshake; use a genuine, conversational voice

Aaram A Kumar Expert Medical Writer Best LinkedIn Summary Medical communications

  • Include a call-to-action (“Shoot me an email…” “Contact me at…”)

Aaram A Kumar Experienced Medical Writer Healthcare LinkedIn Call to Action

  • Get connected—and stay connected
    • Send a message saying hello or to share interesting content with your connections
    • Share updates that your connections (current or potential) will find insightful, useful, or provocative
    • Join groups and follow pages of LinkedIn Influencers and companies in your areas of interest to receive regular updates and find quality content.

Sharing quality content that interests you can help you to:

  • Start a conversation with your network
  • Build your professional reputation and position yourself as a thought leader in your field

Were these tips helpful? Do you have any useful insights of your own that you would like to share? Let me know in comments below!

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